Guided tour
Every block below is a real screen you get on day one. Nothing is a roadmap slide, nothing is behind an enterprise SKU. Scroll it like a product manual, because that is what it is.
Web forms, warehouse imports and the shop pixel land in the same profile, deduplicated on e-mail and stitched by phone and user id. Consent stays per channel, so an opt-out on SMS is never silently overwritten by a later Excel sync.
Any field, any operator, nested AND and OR. The matching count updates before you save, so a segment is never a promise, it is a number. Rebuilds run nightly and on demand, and every segment has its own SQL you can read.
Drag blocks to reorder, what you see is what lands in the inbox. Each language can detach and hold its own copy, links and UTM tags. Brand tokens keep the palette consistent, and there is no template hostage crisis if you ever leave.
Point a segment at a template, schedule per market, throttle to protect your reputation. Delivery, opens and clicks land on the same profile, not in a separate silo. Suppression happens at send time, so opt-outs and hard bounces never enter the queue.
Enter on segment, wait, branch on behavior, send e-mail or SMS, suppress at send time. A grace period holds the first step so a correction right after signup never sends twice. Exit conditions cancel the remaining steps, not queue them.
Published forms collect fields and consent, and the answers land on the same profile with a proof trail: form, timestamp, source and exact wording. Change a field or a wording without a developer, and never lose the audit line.
Ask a question in your language. Cidipi shows the read-only query it would run, and the answer from live data. Never writes, always shows the query, always answers from the same rows the segments read. Your team stops waiting on analysts for a count.
Baskets, add-to-cart, checkout and orders in one live view, with a per-minute stream underneath. The storefront pixel feeds the same record as the newsletter form, so a basket and a consent belong to one person, never two.
Warehouse sync, enrichment, segment rebuild and SMS sync run on schedule and are visible. Every action is written down: who did what, when, and what came back. CSV, JSON, CRM sync and transactional e-mail all leave the same way they came in.
Stack freedom
We do not force you into another black-box ESP or a hosted database you do not control. Cidipi connects to the mail and SMS services you already pay for, and we can keep the customer database in your warehouse, your Postgres, or your cloud account.
Amazon SES, SendGrid, Mailgun, Postmark, Infobip, existing SMTP, even Klaviyo or ActiveCampaign as a sending relay while you migrate. One connector, no lock-in.
Customer data can live in your Postgres, BigQuery, Snowflake, Redshift, or any warehouse you already run. Cidipi reads and writes where you point it. No forced data residency.
Integrations
Cidipi is a spine, not a monopoly. Any of the below plug in on day one. Anything missing gets a connector during setup, at zero markup.
Security & compliance
Awareness, promotional and special across e-mail and SMS, plus tracking, T&C and legitimate interest. Enforced at send, not in a spreadsheet.
Every consent change stores the form, timestamp, source and exact wording. A regulator audit is an export, not a project.
You own the database, the ESP account, the SMS gateway. We hold no monopoly credential you cannot revoke tomorrow.
Pulse events are signed and validated server-side. No pixels to be blocked, no iOS 17 to lose events on, no ad blocker to defeat.
Twenty minutes
No demo theater. We open your account, read the workflows and the consent state, and give you a real number for setup and monthly retainer before you hang up.
